21. Boots

"The Plymouth Gran Fury is back, and it runs like a rocket. Get yours from the Chrysler dealership in Buchanan, at Highway 24 and Main, but hurry -- they're going fast." Then the foley guy tipped the switch that played our sound reel, an engine roar and a five-second jingle that Robin's brother had whipped up on the piano years ago. Oh, Robin owned the Chrysler dealership. That jingle was on every ad, this included. All told, it was fifteen seconds tip to tail, and in the next month there were seven of those Plymoths driven off the lot. Robin was thrilled. Shook my hand like he was shaking good luck out of it. Took maybe ten minutes to write the spot, all told. That was in my first week at the Wianoke local radio station, second or third day there.